Registration We kindly ask you to register for the Conference till 8:40AM

Opening Ceremony: Henrijs Bukavs, CEO Omnicom Media Group (Latvia)

Gatis Kokins, Economist (Latvia)
„Economists Selling Latvian Future”
In Latvian economy which is highly dependent, nothing is more important then opinions. Opinions boost and opinions dump. Who forms and influences the economy of Latvia!

Raivis Balodis, Managing Director, PHD Latvia (Latvia)
„Neurology and science in advertising!”
How does the consumer influence the content of the advertisement or fusing the ads and with a science.
Few years ago advertisers informed that science has come into advertising. With brain scanning methods it can predict human reaction after they have seen advertisement in one or another media. Is that the highest peak of corporation between advertisement and science or is that just a beginning of cognizance how advertisement influences (or not influences) people?

Jan Hillesland, Vice President, Group Sales & Marketing, Carlsberg Breweries A/S (Denmark)
“From ATL to BTL – is the future in retail?"
What are the predictions of the future of ATL, will it survive or is it a time for BTL.
From ATL to BTL –the future in retail or how inefficient and difficult ATL has become and than about the opportunities in BTL.

Predicts and Diena.lv Survey results

Xavier Dupre, Managing Director, JCDecaux OneStopShop (France)
„Out is In”
A look to the future vision of outdoor advertising!
From paper and paste to Digital, how the oldest medium, Outdoor, has been re-inventing itself?
Increasing audience, Innovative, Interactive and insight tools to improve creative impact.
Future of Outdoor is NOW!

Zigurds Zaķis and Darlan Moraes
DOMINO BBDO Strategic Planning Director (Latvia) and DOMINO BBDO Creative Director (Brazil)
"The role of Advertising agency in fragmentation century of communication channels."
Exponential increase in number of communication channels and fundamental changes in human attitude to media, information, brands and gaiety, radically changes the role of Advertising agency and its'
ways of collaboration with partners and customers. Market gives rise to unprecedented opportunities and needs. It sets new standards for competence improvement.
Today Zigurds and Darlan will dialogue and share cases and hypothesis of DOMINO BBDO.

Lunch Buffet

Rupert Britton, Content Strategy Director, Omnicom Media Group Europe (United Kingdom)
„Agency 2013”
What are the directions for communication agencies in the Future?
A communication agency’s perspective on the future of the communication agency, in five years time – 2013. In order to make a five year prediction we systematically researched the market and united it with the experience of the professionals. We have gathered the information which has allowed us to predict the changes in the media up to 2013.

Andrejs Ēķis, CEO, LNT (Latvia) un Pēteris Šmidre (Latvia)
"Digital Television in Latvia! The modern technologies in every day life brought by Digitalisation or endless scandal?"
What are the predictions of Andrejs Eķis: will Latvia become a country to use the Digital Television? How long will it take?

Einārs Vītols, Managing Director, OMD Latvia (Latvia)
„Does anything influence us at all? Challenges which will face advertisers and media agencies challenges in the future.”
There is opinion that old communication model is getting even worse. The whole World is overtaken by unusual advertisement solutions. What will help us to sell more: the traditional forms of communication or unusual advertisements?

Pavel Klobukov, Senior Media Consultants, Video International (Russia)
„Predictions on emerging markets" (Video International experience in CIS countries)”
Video International experience in CIS countries. Apart from experience and learnings themselves (i.e. methods, modelling, findings) lecture will give the general insights based on international markets observations.

Coffe break

Gatis Mūrnieks, Guerilla Pionner (Latvia)
„Fusing the Future”
to fuse / fyoōz/
[intr.] (of ideas, means of communication and technical solutions) join or coalesce:
creative concepts and communication systems derived from other industries are moved together and fused into one guerilla marketing campaign
[tr.] join or blend to form a single entity:
illegal graffiti and mobile projections were fused to create beamvertising
[Predicts 2008] shape rather than predict the future:
prepare to lose traditional advertising by fusing it with anything that earns our attention

Charles Speidel, Commercial Director, Sony Nordic (Denmark)
"Changing needs of future marketers."
World is changing, more intense competition, and higher demands to marketers to be able to succeed.
How to succeed: Consumers needs to be seen as active players in campaigns, digital media and PR are important tools, communication need to be like.no.other to stand out from the crowd, no silo-marketing, close co-op with external partners and between external partners is key.

Peter Suessenbach, Research Manager, GfK Marktforschung (Germany)
"How to evaluate and predict a campaign in terms of Advertising Quality and Media Planning?"
 Pre testing Case Study
Follow your brand on air performance: Case study how to learn and optimise your campaign.

Alex Ferrer, Worldwide Sponsorship Director, Euroleague Basketball (Spain)
"There are three key points to have into account when we talk about sponsorship: less is more, exclusive content and new technologies!"
Is sponsorship a commercial messages and brand logos in the stadiums or possibilities to offer the fans (consumer) money can’t buy experiences (contests, main areas of our website…) 
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Closing Remarks