Marketing and advertising are one of the most dynamic industries in nowadays business word, thus in order to successfully operate in this field it is essential to foresee, what is going to happen in the few following years. This is the main reason why OMD (OMG) decided to organize conference which would provide answers to marketing and advertising experts regarding expected innovations and changes in advertising, media and economy on the whole. Over years conference has earned enormous recognition among advertising and marketing experts, moreover, the third “Predicts” conference is promising to overdo all previous ones, thus we gladly offer you a brief summary about issues examined in previous conferences.